Jonquil: Being fair trade in a profit-driven market

Part one of our two part podcast with Sasha.

Sasha is the founder of Jonquil; an online retailer of socially and environmentally conscious premium bedding products. She founded Jonquil whilst completing her PhD and being pregnant with her first child.


In this first part of the interview with Sasha, we explore the journey undertaken by Jonquil to secure its Fairtrade certification. We then speak in depth about the social contribution that Jonquil is making and how the brand is a representation of her personal values.

Music by Sakotodan (soundcloud.com/sakotodan)